We all love to eat burgers and we really don’t need to mention that McDonald’s is the name which immediately comes into minds whenever there’s a mention of burgers. People are simply in love with McChicken burgers, McAloo Tikkis and not to forget Pizza McPuffs. However, your craving will not be satisfied now if you live in Eastern or North India.
Yes, you read it right! The franchise agreement for as many as 169 CPRL-run McDonald’s outlet is terminated by the American food chain due to non-renewal of licenses.
CPRL stands for Connaught Plaza Restaurant Ltd and the big decision was taken after few weeks of the closing of 43 CPRL-run McDonald’s outlets in Delhi on account of non-renewal of licenses. Just to inform, CPRL is a joint-venture with the partnership of 50-5 between McDonald’s and Vikram Bakshi.
Within 15 days after getting the notice of termination, CPRL will have to stop the use of name, trademark, system, designs as well as intellectual property of McDonald’s,
McDonald’s released a statement in which it said,
“Today we have issued the CPRL board a notice of termination of the franchise agreement between McDonald’s India Pvt Ltd and CPRL for 169 McDonald’s restaurants operated by CPRL in north and east India.”
This termination includes each outlet which have been affected due to non-renewal of licenses.
As per McDonald India,
“We have been compelled to take this step because CPRL has materially breached the terms of the respective franchise agreement relating to affected restaurants and has failed to remedy the breaches, despite being provided with an opportunity to do so in accordance with the agreements.”
This is definitely bad news for us, and we will need to choose an alternative now.