Yesterday BCCI gave the sponsorship rights of Indian Cricket Team to Chinese Mobile Company OPPO for 5 years at Rs 1079 crores.
The deal didn’t go well with Twitterati due to conflicts between China and India and perhaps it was just a start of the controversy.
Now an RSS affiliate has come ahead and demanded Sports Ministry to intervene and scrap the sponsorship deal. Notably, the group named The Swadeshi Jagaran Manch, kicked off a campaign recently to push for domestic production and consumption of Indian goods. They also wanted India to reduce its dependency on Chinese exports.
The SJM has made an announcement that members of the Indian cricket team should not wear the new jersey which bears Oppo’s logo. SJM’s national co-convener Ashwani Mahajan wrote a critical letter which emphasized on revoking Chinese products.
“This would not only misguide our youth in blindly going for buying Chinese brands, but would also place us in a very awkward position and our campaign is likely to get badly affected by this,” Mahajan said in the letter.”
He further added,
“Cricket is the most popular sport in India and the Indian team is being watched by almost the entire country. Therefore the team should not wear the Chinese firm’s logo.”
There is no response from Sport Ministry to the SJM’s letter yet.