The year 2016 is coming to an end, but Digital Marketing still remains the only thing that can make you a king in the digital world. New digital marketing opportunities are on its way as we look forward to 2017. If you want to succeed in this every changing world you need to stay current with the market trends and technology. Customer preferences change widely with time, so it is important to take this into consideration while planning a perfect digital marketing strategy. If you lack the time and experience in this field, it would be best to hire a professional to do your digital marketing of your company.
Here are 5 digital marketing rules that you must keep in mind to be successful in 2017:
- Create Connections
Don’t just sell your product online, try to gain a connection with your audience through digital marketing. The success of blogging, social media and marketing hub are the evidence of this. For this you need to consider the needs, challenges and concerns of your customer offer them just what they want. Personalized, knowledge-based and delivering relevant content will take you a long way. So, engage your customers by delivering compelling and convenient content/visuals.
- Increase Engagement
The nature of customers is to be social, so it should be at the forefront of your consciousness to feel a connection with your brand, product, people, etc. This is quite challenging for most of the brands, but hiring an efficient digital marketing agency in India works as a survivor. If you are able to engage the audience into buying your idea and work towards creating a community of customers who can get the information from online with the brand and in 2017, look for ways to convert them into brand evangelists.
- Emphasis on Visuals
With most social media platforms such as Facebook, Instagram, Snapchat on the change towards a more visual content, so creating compelling content is important, but is irrelevant without visual content which need to be compelling enough to engage customers with it. The power of visuals is great as they can be remembered for long. It can be infographics or compelling visual posts that will make you win.
- Follow 80/20 rule
It is a well known rule that 80 percent of online visitors will not engage with your marketing efforts, but 20 percent will engage with you and out of this 5% will follow your call to action and will convert. So while planning your digital marketing principles and actions take into consideration the 20 percent audience and their buying strategies which come under these audience.
- Analyze and Optimize
The world of digital marketing is fast changing and there is no place to remain constant in this ever changing field. So, keep analyzing the work you’re doing in digital marketing and constantly seek to engage more customers with new techniques. Thus, in 2017, constantly analyze your results and keep evolving with your customers.
The world of digital marketing is continually advancing and so is the social media and other digital marketing platforms, thus no matter which platform you are focusing on, these above rules will help you grow in 2017.